So this happened. I got published.
Never in my wildest dreams did I imagine photos of my designs to be in an actual touch-and-turn-the-pages book. I am honored to be included. The book features designers from all over the world who, like me, relish and believe in, using local flowers in their wedding designs.
Many thanks to the following: Prairie Garden Farm for supplying me with amazing locally grown product and for tipping off Lynn Byczynski, co-author of the book, to my little operation here. To Lynn and Erin, the authors, who I admire for not only their work on this book, but for their dedication to producing amazing cut flowers for hundreds (thousands?) of designers and fans.
To my dear friends, Tasha Herggott of Red Bird Hills, and Erin Bell of Erin Bell Photography for their contributions to the book that made this possible. What they do with a lens is magic.
And to my children, who put up with me in the studio hour after hour, “playing” with flowers.
To purchase the book click here
Prairie Garden Farm in Starbuck, MN. Buy their flowers. They sell amazing cut varieties to the Twin Cities area and are the nicest people in the world.
Lynn Bycznski author of Growing For Market Her site is an amazing resource for nationally grown local food and flowers.
Erin Benzakein of Floret Flower Farm is a must read site and blog for anyone who loves flowers on any level. growing or designing. She is wonder woman.
Red Bird Hills With me from the beginning of my career, Tasha can capture a moment, the light and an angle that I don’t see and I am one picky gal. I couldn’t be more thankful to have her in my life.
Erin Bell Photography I love being around people who are just as passionate about their work as I am about mine, and Erin encompasses that perfectly. Working with her has been been sheer joy. And her images reflect that passion.
The first Ashley Fox Designs Wedding Flowers Workshop was held in April on a stormy afternoon in Minnesota. Students came to learn about the wedding industry, how to talk to brides about their wedding flowers and of course, design with delicate spring blooms and heirloom garden roses from California. Thank you to the students who attended for placing your confidence in me. It was a thrill guiding your creativity and talents that day.
Many thanks to Eric Sandstrom of Floral Logic for rental of your sleek, new studio space and allowing us make ourselves at home at your work benches for a day. To Erin Bell Photography. We could not have done this without you and your always brilliant angles and captures of the flowers. Thank you friends.
Tomorrow I will post the second half of the workshop: bouquets, etc.
Thank you to Minnesota Bride Magazine for nominating my studio in your Best of Floral category for the fourth year in a row!!! This job invigorates, nourishes and thrills me to no end and your support is always sweet icing on the cake.
Thank you to clients, vendors, family and friends for your lasting support and love. The winners of the Best of 2014 will be announced at the awards ceremony in July (aka: big, fun party where I get to laugh with all of these industry peeps and friends I never see because we all work so hard). Congratulations to all of the other nominees! See the full list here.
images Spencer Combs
Out of the studio March 23-29
Filling the last week of March with a trip to CA, one of my favorite places. Fell in love with it last year. It’s just so…warm and green. Escaping MN for a bit to see the ocean with the family and take in some sights. I will be back in the studio April 1st. No foolin.
Flowers make people smile. It’s good to see in the middle of winter.
Wedding Floral Classes
Saturday and Sunday, April 26 & 27, 2014
9am – 5pm each day
These classes are for people who are interested in starting their own flower business, wedding planners who would like a larger background knowledge of floral, or anyone who loves flowers and wants to know more about designing them.
Sign up for one or both classes. Up to 5 students per class. Minimum enrollment of 3 students required per class.
Saturday: Contracts/ how to order flowers/ design a table center: Students will discover how to help a bride take her wedding flower ideas and make them a reality. Learn what kind and how many flowers to order during a particular season. Take home hard copy proposal and contract examples to make communication between you and your clients effective, up front and clear from the beginning. Students will also design a table center in a footed bowl before the day is done using seasonal blooms.
Sunday: Designing personal flowers: Students will have the opportunity to design a hand tied, romantic and natural, picked from the garden style bouquet from a large collection of spring flowers. Emphasis on this day will be learning every aspect in creating a bride’s bouquet. From choosing the right stems that will look lovely and last for your client, to the care and timing of designing one of these ephemeral beauties. Other flowering activities will include: a floral crown, a wrist corsage (don’t worry, you’ll like this one, I promise) and a gent’s boutonniere.
Each day will be filled with “behind the bench” notes on how wedding flowers are envisioned, created, stored, managed, babysat, swooned over and, of course, a gardening tip or two about some of your favorite MN grown flowers.
Morning coffee and treats, lunch and beverages provided each day.
Contact Ashley Fox email@example.com with any questions you may have regarding the classes.
Images by Jose Villa
Ashley Fox Designs is looking for interns!
Two spots are available in my studio for the April – October 2014 wedding season. This is the real deal, flower lovers; hard work and lovely blooms. There will be flowers everyday. You will have stems to process, blooms to fluff (more on that later), design work, lots of coffee, many heavy things to lift–and lift again, buckets to wash, vases to count and deliveries with me. See what it takes to make pretty flowers look incredible at a wedding. Start to finish.
Interested? Contact Ashley at firstname.lastname@example.org and tell her your “why I love flowers”story and why you would make a great intern.